The new report by Expert Market Research titled, ‘Global Kombucha Tea Market Size, Share, Growth, Analysis, Report and Forecast 2020-2025′, gives an in-depth analysis of the global kombucha tea market, assessing the market based on its segments like types, distribution channels, packaging, flavour types, brewing kombucha teas, age groups, gender, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2015-2025)
- Historical Market Size (2019): USD 1.85 billion
- Forecast CAGR (2020-2025): 20.6%
- Forecast Market Size (2025): USD 5.6 billion
The global kombucha tea market is being driven by the rising health consciousness among the consumers. Kombucha tea has numerous health benefits including detoxification of the body, maintaining a healthy metabolism. Its ability to strengthen the immune system has earned it the moniker of the ‘tea of immortality’. Aided by a rise in urbanisation and growing disposable incomes among the consumers, the Asia Pacific and Latin America are the fastest-growing markets for the kombucha tea. The introduction of kombucha tea across cafes and restaurants has increased the product’s popularity. Easy availability in supermarkets and convenience stores is also a key driving factor.
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Industry Definition and Major Segments
Kombucha, also known as tea mushroom, is a mild alcoholic functional beverage, which is made by fermenting sugar and tea with the kombucha culture or SCOBY (Symbiotic Culture of Bacteria and Yeast). Spices, juices, fruit, or other flavourings are often added to enhance the taste of the beverage.
Based on the product, the industry is divided into:
- Organic
- Non-Organic
Based on packaging, the market is segmented into:
On the basis of the distribution channel, the market is bifurcated into:
- Supermarkets/Hypermarkets
- Convenience stores
- Health Stores
- Online Retailers
- Others (Inc. Restaurants)
By the type of flavour, the market is segmented into:
- Fruits
- Regular/Original
- Herbs and Spices
- Flowers
- Others
The major brewing teas of kombucha are:
- Green Tea
- Black Tea
- Oolong Tea
- Others
By age group, the market can be divided into:
- Age<20
- Age 20-40
- Age>40
Based on gender, the industry can be bifurcated into:
- Male
- Female
The leading regional markets for kombucha tea are:
- North America
- Latin America
- Middle East and Africa
- Europe
- Asia Pacific
Market Trends
Kombucha is becoming an increasingly popular option across cafes and restaurants, along with the retail stores and supermarkets in both emerging and mature markets. In 2018, the coffee chain giant Starbucks stores started offering six varieties of kombucha under its brand, Evolution. The company expects kombucha to be seen as a healthy alternative to its usual sugar drinks and coffee. This move is driven by the increasing popularity of kombucha among the consumers owing to its health benefits compared to the alternatives. In 2019, some of the key industry players started production of “hard kombucha” with an alcohol content of a little over 5%.
Key Market Players
The major players in the market are GT’s Living Foods, KeVita, Inc., Remedy Kombucha Pty Ltd., Brew Dr. Kombucha, LLC, Carpe Diem, Humm Kombucha, LLC, Kombucha Wonder Drink, Reeds, Inc. (NASDAQ: REED), Buchi Kombucha, and Equinox Kombucha. The report covers the market shares, capacities, plant turnarounds, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
Note 1: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
Note 2: For a snapshot of the primary and secondary data of the market (2015-2025), along with business strategies and detailed market segmentation, please click on request sample report. The sample report shall be delivered to you within 24 hours.
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