According to a new report by Expert Market Research, the Indian pan masala market reached a value of INR 57,428 Crores in 2019 and is further expected to reach nearly INR 107,918 Crores by 2025. Pan masala refers to a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco and many other ingredients. It is prepared with precise measurements so as to maintain a balance of all ingredients while keeping in mind its taste and human health.
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Pan masala acts as a mouth freshener and unlike other Western synthetic pan masala which are made with chemical and petroleum ingredients, the Indian pan masala is considered safer. It is available in hygienic and attractive foil packets (sachets) and tins which are easy to store and carry.
The strong growth of the market can be attributed to a number of factors. As pan masala has been traditionally popular in India, it is consumed by all age groups and social classes in the region. Large population along with rising disposable incomes also provide a huge consumer base for pan masala products. Moreover, convenient packaging, easy availability, competitive marketing by manufacturers as well as the shift from tobacco to tobacco-free products have further fuelled the demand for pan masala globally. Although it has gained prominence in urban households of India, especially among adolescents, it’s demand is growing faster in rural households.
Expert Market Research has analysed the Indian pan masala market according to type and top players:
Market breakup by Type
- Pan Masala Containing Tobacco
- Plain Pan Masala
- Flavoured Pan Masala
Competitive Landscape & Supplier Analysis
- DS GROUP
- Manikchand Group
- Godfrey Phillips India Ltd (NSE: GODFRYPHLP)
- Kothari Product Limited (NSE: KOTHARIPRO)
- Trimurti Fragrances Pvt. Ltd
- Sugandha Exports
- Dharampal Premchand Limited
- Red Rose Group
- Others
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