According to a new report by Expert Market Research titled, ‘Europe Laundry Detergents Market Report and Forecast 2020-2025′, the global laundry detergents industry attained a value of USD 71 billion in 2019, aided by the growth of the Europe laundry detergents market. The Europe laundry detergents market is further expected to grow at a CAGR of 1.1% in the forecast period of 2020-2025 to attain USD 13.17 billion in 2025.
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The market has shown great potential in Europe due to rising health and hygiene awareness. Unilever (NYSE: UN) and Proctor and Gamble (NYSE: PG) are the two of the significant laundry detergents companies in Europe. Unilever recently launched a natural plant-based detergent with a completely recyclable pack as part of its OMO brand. Proctor and Gamble is a crucial player in the laundry detergents market in Europe, accounting for 24% of the overall 2019 net sales of the company. Fabric & Homecare is a significant contributing segment in this market.
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Market Analysis by Forms:
- Powder
- Liquid
- Others
Market Analysis by Types:
- Enzymatic
- Non-Enzymatic
Market Analysis by Applications:
- Household
- Industrial and Institutional
Market Analysis by Regions:
- Germany
- UK
- France
- Spain
- Italy
- Others
Competitive Landscape & Supplier Analysis:
- The Procter & Gamble Company (NYSE: PG)
- Henkel AG & Company, KGaA (OTCMKTS: HENKY)
- Church & Dwight Co., Inc (NYSE: CHD)
- S. C. Johnson & Son, Inc.
- Unilever (NYSE: UL)
- Alticor Inc.
- The Clorox Company
- Reckitt Benckiser
- Others
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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